The "price increase" has begun! Amazon's nearly 1,000 products rose by 29%, while the top 100 products rose by 51%.

Source: Wall Street Insights

Trump's tariffs have triggered a chain reaction, and soaring prices are sweeping through the US market. On Monday, US stock futures opened lower, as the market was concerned that the wave of price increases would lead to a double blow of shrinking consumer demand and rising inflationary pressure.

Nearly a thousand products on Amazon have seen an average price increase of 29%, while among Shein's top 100 beauty and health products, the average price increase is 51%, and the prices of some product categories have skyrocketed by as much as 377%. This wave of price adjustments not only affects online retailers but also reaches consumer goods giants such as Procter & Gamble and Unilever.

E-commerce Platforms Witness a Wave of Price Increases

Under the threat of the Trump administration's tariff policies, e-commerce giants have already started large-scale price increase actions.

According to the Global Times, due to the increased import costs, Amazon merchants are raising the prices of a variety of products, ranging from best-selling items like disposable diapers, refrigerator magnets to necklaces.

Data tracked by the US e-commerce service provider SmartScout shows that since April 9th, 930 products on the Amazon platform have had their prices increased, with an average increase of 29%, covering multiple categories such as clothing, jewelry, home supplies, electronic products, and toys.

Baby products are becoming a typical case of the impact of tariffs. It is reported that starting from early May, the price of the best-selling UPPAbaby stroller in the US will soar from $899 to $1,200, an increase of more than 33%. The prices of strollers and car safety seats of some brands have already increased by $100 and $50 respectively.

Merchants on the Amazon platform are facing a tough choice: either raise prices or bear the additional costs brought about by the new US tariffs on their own. And these sellers have already been facing the dilemma of squeezed profits. Over the past few years, costs such as warehousing, distribution, transportation, and advertising fees have been constantly rising. At the same time, the fierce competition on the platform has also brought price pressure.

According to media reports, the fast fashion giant Shein has significantly increased the prices of its products in the US before the implementation of the upcoming small package tariffs.

Data shows that most of the price increases of Shein in the US market occurred on Friday, and the increases in some product categories are significantly higher than those in others. Among Shein's top 100 beauty and health products in the US market, the average price has increased by 51% compared to Thursday. The average increases for home kitchen products and toys are over 30%. The price of a 10-piece set of kitchen towels has skyrocketed by 377%, and the average price of women's clothing has increased by 8%.

A sample survey of 50 products in different categories by the media found that during the period from April 24th to 26th, the overall price of Shein in the US market increased by about 10%, while its prices in the UK market remained basically unchanged during the same period. Among the 43 products in the shopping cart, the prices of 30 of them increased by more than 10% within two days.

Consumer Giants Successively Issue Price Increase Warnings

This wave of price adjustments not only affects online retailers but also reaches consumer goods giants such as Procter & Gamble and Unilever. For investors, this indicates that inflationary pressure may rebound, consumer spending may shrink, and the risk of pressure on the performance of retail stocks increases.

Last week, the consumer goods giant Procter & Gamble significantly lowered its annual sales and profit expectations and said that the US consumer sentiment is deteriorating significantly. It has particularly noticed that US consumers significantly reduced their spending in February and March. Procter & Gamble stated that the new US tariffs have forced it to raise prices again on the basis of a 1% year-on-year price increase in the first three months of 2025.

Unilever raised prices by an average of 1.7% in the first quarter of 2025. Its company president, Fernando, pointed out that the prices of commodities such as dairy products, cocoa, and palm oil are rising, and due to the new tariffs imposed by the US government, the costs of imported packaging and some raw materials for its beauty products may also increase.

Nestlé said that against the backdrop of soaring costs of coffee and cocoa caused by the impact of tariffs, the company had to raise the selling prices of products such as Nescafé coffee and KitKat chocolate bars. In the first three months of this year, the prices of its products increased by 2%, among which the price of coffee capsules increased by 3.2%, mainly affected by the rising costs of coffee and cocoa.

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